Hurry Sale Ends In
Locations
THE PEOPLE WHO BUILT IT
The ones who couldn’t stop talking about chairs
ADAM – PRODUCT AND DESIGN
“What would you build if comfort came first and everything else followed? This.”
Forty years designing and making furniture. He owned the Dare Gallery showroom in Richmond, led hotel and resort furniture projects with Kiaan Interiors, and designed the Cuddle Chair here in Melbourne. He still calls customers himself, so if you’ve asked about a cushion or a fabric, you may have already spoken to him.
Fair warning: ask him about foam densities and clear your afternoon.
ASH – DIGITAL AND CUSTOMER EXPERIENCE
“Buying a chair online should feel like buying it from a friend who knows furniture.”
Two decades building the online side of furniture retail, including the ecommerce experience for one of Australia’s largest sofa retailers. Ash looks after everything between “I like that chair” and it arriving at your door: the website, the free swatches, the messages along the way, and the people who send them.
Has roughly a hundred ideas a day. The team gets to the good ones.
THE TEAM
The people you’ll actually talk to
Honey
CUSTOMER CARE
The voice on the phone and the name on your messages. She sends the swatches, chases the courier, and calls to see if you’ve picked a colour. Our reviews mention her by name more than anyone.
Dawn
SHOWROOM AND SALES
The voice on the phone and the name on your messages. She sends the swatches, chases the courier, and calls to see if you’ve picked a colour. Our reviews mention her by name more than anyone.
Aaron
DELIVERY
Knows every tight staircase in Melbourne. Gets the chair through the door, into the room, and takes the packaging with him. Collects more five-star reviews than the rest of us combined.
HOW WE WORK
Five things we hold ourselves to
01
Be transparent
We tell you where the chair is made, what it costs, and when it will arrive.
02
Make it effortless
Free swatches, honest sizing, a phone number a person answers.
03
Exceptional customer experience
We’ve flown interstate to swap an ottoman. We’d do it again.
04
Open and inclusive
Every home, every body, every budget we can reach.
05
Must be fun
It’s a chair you curl up in. If we’re not enjoying it, we’re doing it wrong.
Designed in Melbourne, made to our specification by our manufacturing partner overseas, then checked and dispatched from our Melbourne warehouse. Ten-year frame warranty on every Cuddle Chair.
Come and sit in it
303 Reserve Road, Cheltenham. Drop in whenever suits, both sizes are on the floor and Dawn will have the kettle on. Or order free swatches and Honey will call in a few days to see what you think.
